To be the best virtual and physical community platform that connects people to resources for optimal healthy longevity and economic mobility.
“The partnership of the Green Blue Marketplace and Passage Home will provide more than an interesting, new way to grow food. It will bring opportunities that will have a far-reaching impact on people’s lives starting in Southeast Raleigh.”
Mary-Ann BaldwinRaleigh’s Mayor
"My father, Dr. Horton, agreed to research hydroponics if I would learn the food business. Thus, the start of Oak City Fish
and Chips, my restaurant, food trucks and franchise business. While I have sold over 400,000 meals, he has created over
75 pieces of intellectual property. He has never been denied a patent. He and his companies have been issued over
120 patents. We are excited about extending the healthy longevity of millions."
Isaac B. Horton IVPresident and Founder, Green Blue Marketplace
"I began studying the health of those living in Blue Zones even before there was a term Blue Zones, so when Dr.
Horton and his sons contacted me about Green Blue Marketplace (GBM), I was eager to know more. The more I
learned of their vision the more I became convinced that GBM will have a major impact on the health of Americans
and provide opportunity and food security at the local level."
William KingVP of Health, Wellness and Longevity
“This is a major advance in nutrition and food security for people in Raleigh. I look forward to scaling across North
Carolina as we use the objective of 'fresh food is medicine' to create new levels of health in our state.”
Dr. Philip BrownPast President of the North Carolina Medical Society
"My son, Isaac IV, after coming from a mission trip in Nicaragua, had a dream. His grandson, Isaac VI said to him,
'Granddaddy, you used to pour your water on the ground.' That's irrigation. Over eighty percent of the fruits and
vegetables are irrigated. California is in a 1000-year drought. Hydroponics uses 95% less water. My son’s dream
captured my attention. The earth is in trouble, but we have a plan to reverse the health of the planet, Green, and
the health of people, Blue.”
Dr. Isaac B Horton IIICEO and Chairman, Green Blue Marketplace
“The Hortons have been in Southeast Raleigh for generations before moving from North Raleigh. Isaac IV’s great
grandfather was a minister, his grandfather, Dr. Horton II, was pastor at First Baptist Raleigh NC, and Editor of the State
Baptist Informer, his grandmother, Dr. Horton, was president of the North Carolina Baptist Women and a Shaw University
Board Member. His father, the award-winning businessman and innovator, was on Shaw University’s board for 12 years.
And Isaac IV has not only built his business here, but now gives Southeast Raleigh a jewel that begins to heal body
Corey BranchMayor Pro Tem Raleigh City Council
“We know there are large nutritional disparities across different socioeconomic groups in Raleigh, NC. A spirit of
collaboration is needed to address disparities; and I’m excited to work with community members and stakeholders to
create a new narrative on what’s possible for True Food Security. The Green Blue Year-Round Community Garden is
more than an access point for nutritious foods and resources to support residents’ health and well-being, but an
opportunity to energize and sustain local movements that are critical for community-driven solutions.”
Vikki LassiterExecutive Director, Institute for Sustainable Health
"I have been in natural healing and product development for more than 30 years. I created the first products
made of fermented fruits and vegetables. When I studied Blue Zones or Longevity Hotspots, I discovered that
Centenarians ate something fermented with every meal. Fermentation heals the gut. America's food has damaged
the gut. Without a healthy gut of bacteria, nutrients will not absorb. When GBM bought the technology, I found
out that Dr. Horton's research brought the key elements together to change health in America. GBM is a magnet for
geniuses. These are some of the reasons I joined the family."
Dr. Maurice Werness, ND.Health and Wellness Advisor
"Our nutritional choices profoundly affect our physical and mental health. Unfortunately, access to fresh fruits and
vegetables is challenging for many communities, especially underserved populations. The mission of the Green Blue
Marketplace aligns with my values as a holistic lifestyle medicine physician. I joined the company as an advisor and
an investor. I committed my content library to help facilitate access to the holistic practices necessary to help heal
our communities. The Green Blue Marketplace will be a pillar of the holistic health revolution that is taking place
Dr. Richard Harris, MD, PharmD, MBAChief Medical Officer for Nimbus Healthcare
“Over three decades of service within the State of North Carolina government, I have provided oversight on capital
improvement projects for various departments, universities, and community colleges worth more than 9 billion
dollars, but nothing is more important to me than transforming the health of human beings in general through fresh
and transformative food in a sustainable way. That’s the reason why I worked with Dr. Horton as a founder of this
company for the past 6 years to provide my expertise in the project planning, design, and construction; and moving
the project through the local government approval processes. Our approach to providing fresh food in a sustainable
way will definitely change everything!”
Zack AbegunrinFounder, Green Blue Marketplace, Past Assistant Director for Construction Administration at the State Construction Office
We are on a mission to create sustainable communities across the nation and the world! Raleigh, NC is fully embracing the Freshness Revolution and will usher in the first hyper-local hydroponic garden in the heart of the city!